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With more than 2.2 billion monthly active users and in-depth targeting features, Facebook is one of the best places to find qualified leads for your business. Facebook also continues to make improvements to their advertising platform through new targeting capabilities, increasing audience specificity, and broadening their campaign objectives. One of these recent updates...
We live in a click to brick economy. Even in places like Sheboygan and Manitowoc, Wisconsin, which are good ol' midwestern towns," explains Jackie Stenson, "people are starting their searches online first, and then coming into our store to touch and feel the products and buy."
With an audience of 1.6 billion users logging in each month, YouTube is the most used internet search platform after Google. But audience size aside, you might be wondering: Why should my business advertise on YouTube? To put it simply, YouTube’s biggest selling point echoes that of parent company Google: It captures intent. In other words, the platform's users are often showing up with a need in mind...
Hey everyone! I’m Ashley Freeman and I've been the Corporate Marketing Associate at Netsertive for almost a year now. My main responsibilities include managing Netsertive’s voice through our blog and social media. When I joined Netsertive they had never had someone solely focused on social media on a daily basis so I was super excited to dive into their social channels...
Earlier this year, Google made a big step by reducing ads in the Chrome browser. Ads that aren’t compliant with the Better Ads Standards will be blocked. According to Google, their goal is to create a better browsing experience for users; eliminating music that randomly plays, and preventing ads that delay you from seeing content...
Last year, businesses in the four segments we serve, including home furnishings and electronics, missed out on more than 15 million opportunities to sell more during the holiday season. The good news: It's easy to avoid making the same mistake this year...
Patient acquisition today calls for targeted practice marketing and targeted practice marketing requires a complete understanding of who your ideal patients are and how to reach them. To do this, you need a detailed view of these patient personas. These personas will be the secret sauce in your marketing strategy...
At the beginning of the summer, I walked into Netsertive and introduced myself in their Monday Meetup, a weekly meeting where the entire company comes together. In front of 250 smiling faces in the Netsertive “stadium”, a stage surrounded by three sets of bleachers, I announced my name and a fun fact. Since then, I have learned a great deal about the company, its people, and its culture.
While chain store closings continue to send shockwaves across the business world, new Forrester research – "Apocalypse, Schmapocalypse: What's Really Happening in Retail" – finds that a majority of multi-location brick and mortars are experiencing positive sales growth this year. To find out why many are thriving while others are closing their doors...
YouTube is reaping the benefits of the viewer migration from live TV to digital video. Just recently, YouTube reported a staggering 1.8 billion logged-in viewers each month, up from 1.5 billion logged-in viewers in mid-2017. With a massive audience, YouTube is a natural place to start experimenting with digital video advertising. Not to mention, YouTube advertising campaigns are run directly...
