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Patient acquisition today calls for targeted practice marketing and targeted practice marketing requires a complete understanding of who your ideal patients are and how to reach them. To do this, you need a detailed view of these patient personas. These personas will be the secret sauce in your marketing strategy...
A customer's path to purchase, from start to finish, is rarely linear—and it often involves multiple channels. To further understand how digital channels influence the home appliance shopper's path the purchase, we used Google Consumer Surveys to survey more than 500 consumers who had purchased a large home appliance within the last six months. These were our key findings...
Allison is Netsertive’s Corporate Marketing Manager, web administrator, and data lover. She has more than a decade of experience helping companies tell their stories in the changing digital landscape. When she's not thinking about content marketing, you can find her enjoying the outdoors or spending time with her two fur children.
