Understanding your buyers’ search intent and how aware they are of your product or service will help you develop a digital marketing strategy to capture more of that demand. Search intent optimization is vital to improving your SERP ranking and overall digital presence.
The below exercise is a creative way to match your buyer’s search intent with the right marketing tactics. Oftentimes keyword research can leave marketers thinking too scientifically about search volume and CPC, and this mind mapping exercise aims to bring keyword strategy back to what matters most - the most relevant answer based on the buyer’s original intent.
Steps
- Brainstorm common search terms for your product or service, based on the four stages of buyer awareness and examples below
- Brainstorm marketing tactics that meet the needs of each stage based on examples below
- Plan and execute against your top brainstormed marketing tactics!
Need Help Pulling it All Together?
At Netsertive we love geeking out on keyword strategy, search intent, and capturing local demand more than most. If you're looking for a digital marketing partner to bounce some ideas off of, let us know!
Erin Martin
Erin leads the marketing organization at Netsertive. She has over twenty years of experience in the marketing technology space, most recently at Mixpo, an ad tech company acquired by Netsertive in 2017, where she had leadership roles in marketing, client services, and operations. Her happy place is where marketing and operations collide, and is passionate about creating systems that put the right people, process, and technology together to do extraordinary things. She applies the same type of analytical thinking to her personal life and enjoys finding areas where work and life principles coincide. Erin has a BS in Marketing from Colorado State University where she graduated with honors. She lives in Seattle with her husband, daughter, and son, where she enjoys anything that involves the outdoors.
