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The marketing funnel is a model which illustrates the consumer journey towards their path to purchase. There are various versions out there, but at its core, it demonstrates that a consumer must first become aware of a product or service (Awareness), then consider purchasing it (Consideration), and lastly, decide whether or not to purchase (Decision)...
Attribution is an essential part of any digital marketing campaign. It’s how you determine the valuable actions potential customers take because of your marketing efforts and how you can track return...
Facebook recently announced that they will be removing Relevance Score as a metric starting April 30th. There’s no need to worry, though, because Facebook will be replacing the metric with three...
We have already detailed digital video’s impact on search advertising when running simultaneously, but Netsertive wanted to take things a step further and measure the impact of actually connecting...
You might have heard the word “geofencing” for the first time when you saw the news about one of Burger King’s recent marketing campaigns, or you may have known about it for a while. The campaign in...
We’re nearly three months into 2019 (can you believe it?!), so it’s time to start looking at the digital marketing trends from 2018 to make sure your marketing efforts align...
Netsertive is excited to announce that we are now a badged Facebook Marketing Partner! This achievement is a culmination of work over the last few years to create a unique technology Platform that scales our customers’ campaigns across advertising platforms, including Facebook...
Google recently announced that Keyword Contextual Targeting (KCT) is being replaced with custom intent audiences for YouTube and display advertising. If you aren’t already familiar, KCT enables...
Managing your business’s presence online can be tricky. There are dozens of places where key information about your business can appear, and it can be difficult to know how to manage it all. Luckily,...
When creating your marketing mix, it's important to choose channels that drive demand generation and demand capture. While most retailers tend to focus on the channels the capture immediate demand or...
