Facebook Providing Cash Grants and Ad Credits to 30,000 Small Businesses

In the wake of the coronavirus pandemic, many technology companies are beginning to offer grants, ad credits, and resources to small businesses across the globe. Facebook recently announced that they would begin rolling out grants and ad credits to 30,000 small businesses globally and all eligible cities in the United States are now able to submit their application.

As a Facebook Marketing Partner, Netsertive is staying in close communication with Facebook on what these grants and ad credits mean for small businesses and how to apply. Here’s what we know so far.

What do the Grants Include?

Facebook is offering $100 million in cash grants and ad credits to 30,000 small businesses. In the US, the grants will be $2,500 in cash with $1,500 in Facebook ad credits. Applications opened this week for small businesses, but there are specific requirements they must meet before they can apply.

Which Small Businesses are Eligible?

The Facebook grant program is available to small businesses who meet the following requirements:

• Be a for-profit company
• Have between 2 and 50 employees
• Have been in business for over a year
• Have experienced challenges from COVID-19
• Be in or near a location where Facebook operates

At the time of publishing this article, 28 eligible cities in the United States are now able to submit their application. These cities include:

• Altoona, IA
• Ashburn, VA
• Atlanta, GA
• Austin, TX
• Boston Area, MA
• Chicago, IL
• Dallas, TX
• Denver, CO
• Detroit Area, MI
• Eagle Mountain, UT
• Forest City, NC
• Fort Worth, TX
• Huntsville, AL
• Los Angeles Metropolitan Area
• Los Lunas, NM
• Miami, FL
• New Albany, OH
• New York Metropolitan Area
• Newton County Area, GA
• Northridge, CA
• Papillion, NE
• Pittsburgh, PA
• Prineville, OR
• Redmond, WA
• Richmond Area, VA
• San Francisco Bay Area
• Seattle, WA
• Washington, D.C.

What is Needed to Apply?

First, check to ensure if you are in an area that is open to locations and if not, sign up for email updates to be notified when they become available. To complete your application, you’ll need at least one of the following documents:

• Federal Employer Identification Number (FEIN)
• Partnership documents
• Business license
• Proof of incorporation
• Official registration

The application also asks you to share your contact information, a brief summary about your business, and how you plan on using the cash grant to help your community. Once applications become available in your area, you will have 2 weeks to apply before the deadline. Then, Facebook will take a few weeks to review your application, send you any follow up questions, and select finalists before announcing grant recipients.

The deadline for submission is May 6, 2020 at midnight.

What is Netsertive Doing?

As a Facebook Marketing Partner, Netsertive has been in constant communication with Facebook and our other advertising partners in order to stay up-to-date on important policies. We are communicating those updates with our clients on a regular basis and making sure they’re aware of their opportunities for ad credits and other resources.

If you have any questions about your marketing campaigns, please don’t hesitate to give our team a call.

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