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Choosing the right digital advertising provider is an essential part of setting your multi-location business up for success. Here are 5 important questions you can use to evaluate your ad provider.
With more customers at home and spending unprecedented amounts of time online, you have to meet them wherever they are. The best way to do that is with a multi-channel advertising campaign. Here's why.
When it comes to understanding how your marketing campaigns performing, it's easy to overload on information. Cut through the noise by focusing on these three types of marketing metrics.
Do you know that Bing can be a powerful part of your digital advertising strategy? Here are some of the unique advertising benefits we've seen while leveraging Bing ads for our clients.
The Multi-Locaiton Marketing Leader Podcast is in full swing! Here are some of our learnings from the last five episodes.
Netsertive’s podcast, The Multi-Location Marketing Leader, is full steam ahead! Here are our top 5 learnings from the first 5 episodes.
Listen to our brand new podcast, The Multi-Location Marketing Leader, for key insights and strategies into advertising for brands, franchises, and more!
Google Shopping Ads deliver great results for multi-location brands and franchises. Here's why you need to add this powerful ad type to your strategy.
In February, Google announced they would be sunsetting their Modified Broad Match keyword matching behavior. If you're running ad campaigns on Google, here's what you need to know.
2021 is shaping up to be a big year for digital advertising. Here are some of the trends we think all marketers should be paying attention to right now.
Big changes are coming to Facebook Advertising as a result of the latest iOS update. Here's everything you need to know.
Check out a transcription of the Q&A section from our recent webinar, Digital Advertising Best Practices with our own Pete Durand and Lindsay Ellis of ReBath!
Where you do fall on our Advertising Maturity Model? The answer may lead to your ideal advertising strategy to drive new sales and leads in Q4 2020 and beyond!
With holiday season right around the corner, it's time to create an advertising strategy that's going to reach highly qualified prospects, convert new customers, and drive unprecedented sales.
Car shoppers are taking their buying journey online—can your dealership keep up? Try adding Automotive Inventory Ads to your advertising strategy to attract qualified in-market shoppers to your business.
Localizing your advertising campaign is a great way to drive more visits and sales to your multi-location business. Here's what you need to know.
Netsertive's platform allowed Mosquito Shield a clearer understanding of their digital marketing efforts. Greater transparency and insights, and lower cost-per-lead across locations drives performance for Mosquito Shield
Google is going to begin requiring identity verification for all of its advertisers. Here's everything you need to know about the requirements, proposed timeline, and how to verify your advertiser profile.
Facebook recently announced they would be distributing cash grants and Facebook Ad Credits to 30,000 small businesses across the globe. Here's what you need to know.
Netsertive just launched a 2020 Automotive Dealers Playbook. Whether you're open and selling, open and servicing, or closed completely, we have a strategy you can use for your dealership.
Video consumption on YouTube is jumping—and consumer behavior is shifting rapidly as more people stay at home. Here's how you can use that shift to deliver more impactful marketing results.
New to working remotely? This blog has guaranteed tips to help make working from home more enjoyable and productive! Learn from our seasoned Netsertive employees today.
If your senior living community is looking for a way to increase your occupancy in 2020, we have a solution for you. Here's what you need to know about using digital marketing for your community.
YouTube Creative is a powerful tool for driving user engagement and action online. Here's how you can use it to deliver on your marketing strategy objectives in 2020.
TV once reigned supreme as the ultimate way to reach huge audiences with your advertising. Today, however, there's a new sheriff in town. Here's what you need to know about TV and YouTube advertising.
Planning your 2020 marketing strategy? Be sure you're implementing your ad campaigns across multiple channels—but especially social networks. Here are the benefits to social advertising in 2020.
With 2020 just around the corner, it's time to make sure your marketing plan is ready for the new year. Here are four things you should do in 2020 to win (and keep!) new customers.
Marketing's most talked-about trend isn't Tik Tok or video advertising... it's Artificial Intelligence (AI). Here's a brief synopsis of everything you need to know about AI in marketing.
In marketing, data is power. That's why it's so important to power your digital marketing campaigns with three types of data, first-party, second-party, and third-party. Here's why.
Healthcare and medical device brands are facing a big problem, and it's not going anywhere in 2020. Here's a hint: their problem has to do with their marketing strategy. Here's how to fix it.
When it comes to driving engagement, and sales, you can't underestimate video advertising. Here's why this powerful tool is one of the most effective ways to advertise online.
The best way to maximize your conversions, impressions, and clicks? Implementing a multi-channel advertising strategy that targets your most qualified customers wherever they are online.
By 2020, an estimated 50% of all searches online will be voice searches. What does that mean for the future of PPC advertising? Let's find out.
Google just announced a big update to its search algorithm—one that's going to drastically improve user experience, but might change how your business ranks on its search engine results.
Want to reach a qualified audience of consumers ready to purchase specific products online? Then it's time to explore Bing Paid Search.
Build creative and highly efficient ads with the Google Smart Display Campaigns tool. Here's exactly how to use this powerful advertising tool to leverage great results online.
Google is saying goodbye to its average ad position metric, which means new and exciting prominence metrics for advertisers to use with Google's Smart Bidding.
Store visits are an important metric for measuring how successful your advertising campaigns are. Here's why every business should track store visits.
Coleen Kinen-Ferguson is the Inbound Marketing Manager at Netsertive. When she's not busy writing blogs, drafting content strategies, or collaborating with the marketing team, you'll probably find her at the gym practicing aerial acrobatics.
