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In our recent Franchise Marketing Panel Webinar, Ashley Mitchell, VP of Marketing at East Coast Wings + Grill; Will Fraker, VP of Brand and Performance Marketing at Modern Performance + Recovery Brands; and Erin Martin, VP of Marketing at Netsertive, shared their insights on how franchise brands can effectively use data and integrations to improve their marketing strategies.
Driving Franchise Growth: Insights from the Netsertive December Next Gen Franchise Marketers Roundtable
Netsertive recently hosted its December Franchise Executive Roundtable, where franchise leaders came together to address key challenges and share best practices in communication, marketing, and franchise development. The discussions offered valuable insights into optimizing franchise operations, enhancing owner engagement, and future-proofing franchise development strategies.
In this blog, we explored how franchise marketers can successfully balance digital and traditional lead-generation tactics to drive revenue and foster long-term growth in an increasingly competitive landscape.
Bringing together emerging franchise marketing leaders from diverse brands. The roundtable is a group for networking, learning, and discussing key challenges facing junior and mid-level franchise marketers.
In-Depth Insights on Lead Generation, Marketing Strategies, and Franchisee Alignment
5 Webinar Takeaways on Leveraging Data, Omni-Channel Strategies, and Personalized Experiences
Netsertive was named a leading franchise marketing supplier by Entrepreneur in 2024, marking the third consecutive year of this recognition.
Top Takeaways from Netsertive's August 2024 Franchise Executive Roundtable
If you missed it or attended but couldn’t be everywhere at once, we put together the following takeaways and highlights for franchise marketers.
FranchiseFilming and Netsertive Launch Season 2 of Award-Winning DocuSeries This Month
The latest roundtable featured breakout discussions focused on four pressing topics in franchising: Responsible Franchising, Local Marketing Programs, Franchisee Conferences and Meetings, and the Build vs. Buy dilemma.
Franchise marketing executives share key insights and best practices from the Netsertive Franchise Executive Roundtable on data and analytics, franchisee communication and support, and franchise development to drive growth in 2024.
Digital marketing for multi-location brand marketers is complicated. The only way to win in today’s digital ecosystem is to utilize technology to help manage the thousands of moving parts and pieces that need to be done well at the hyper-local level.
The New Groundbreaking Docuseries Dives into the Franchise Industry and the Lives of the Industry’s Top Voices
This noteworthy ranking voted on by the top Franchisors in the industry highlights the industry’s leading service providers across eleven distinct categories.
A forecasted 230 million people in the US will be using Connected TV (CTV) this year, yet franchise brands and multi-location businesses lag behind other marketers when it comes to CTV advertising. Netsertive’s VP of Marketing Erin Martin and Walker Linares from The Trade Desk recently co-hosted a CTV Advertising Measurement Webinar, to help Franchise Brands and Multi-Location Businesses get in the CTV game, with insights into how to implement and properly measure CTV advertising to improve their marketing mix.
2023 has seen a massive shift in consumer trends and search engine optimization strategies. Consumers are now more informed, have higher expectations, and are more likely to engage with brands that provide personalized and localized experiences. Netsertive hosted a live webinar with Google to take a deep dive into these changes and the blog post below outlines the main takeaways franchise brands and multi-location marketers need to know.
IFA’s annual convention is a huge event for the industry and franchise marketers alike. At Netsertive, we get super excited to join our fellow marketers and geek out on all things franchise marketing. To prepare, we pulled together all the best resources and speakers for the 2023 IFA Annual Convention related to the world of marketing. Check out our guide for the cliff notes that all attending franchise marketers should know!
Top Tips for Leveraging TikTok to Market Your Business and How Franchise Brands Can Drive Engagement and Reach New Customers Through TikTok
With competition and technology rapidly evolving, franchise marketers need to find new ways to stand out and remain relevant in their industry. Artificial Intelligence (AI) is emerging as a powerful tool for franchise marketers to enhance their brand's local reach, visibility and discoverability online.
A Deep Dive on CTV with Netsertive & The Trade Desk
We have seen many marketing teams plan and manage their PPC and SEO separately. While SEO and paid digital are technically different disciplines, there are crossovers between the two where efficiencies can be gained from doing them as a single motion vs in silos.
In our latest IFA webinar we connected with 3 of the industry's top marketing leaders to dive into how franchise marketers can best support their franchisees
Choosing the right digital advertising provider is an essential part of setting your multi-location business up for success. Here are 5 important questions you can use to evaluate your ad provider.
A look at just a few of the benefits that multi-location businesses forfeit to the competition by not localizing their digital ad strategy.
The Multi-Locaiton Marketing Leader Podcast is in full swing! Here are some of our learnings from the last five episodes.
Netsertive’s podcast, The Multi-Location Marketing Leader, is full steam ahead! Here are our top 5 learnings from the first 5 episodes.
Google Shopping Ads deliver great results for multi-location brands and franchises. Here's why you need to add this powerful ad type to your strategy.
2021 is shaping up to be a big year for digital advertising. Here are some of the trends we think all marketers should be paying attention to right now.
Our new report, The State of Digital Advertising for Multi-Location Businesses, details new findings from multi-location, ROI-driven marketers across the country. Learn more today!
Check out a transcription of the Q&A section from our recent webinar, Digital Advertising Best Practices with our own Pete Durand and Lindsay Ellis of ReBath!
Netsertive's platform allowed Mosquito Shield a clearer understanding of their digital marketing efforts. Greater transparency and insights, and lower cost-per-lead across locations drives performance for Mosquito Shield
White River Marine Group has dozens of retail locations, from Bass Pro Shops to a growing roster of independent dealers. As the new year arrived, they decided to try something new. Forrester calls it Through Channel Marketing Automation (TCMA). The goal: When local boat buyers researched a very considered purchase online — a $20,000 to $100,000 fishing boat — they found a White River dealer first...
In part three of our "How to Thrive in the National Retail Evolution" webinar, Tim McLain, Segment Marketing Manager at Netsertive, walks attendees through a trio of national retailer case studies, showing how new through channel marketing technology that drives localized and personalized digital messages to new customers that drive them in-store to buy...
