RESEARCH TRIANGLE PARK, N.C.--(Newswire.com)--Binary Fountain, a leading customer experience (CX) and online reputation management technology platform for enterprises, healthcare organizations, and small and medium-sized businesses, today announced a partnership with Netsertive, the leading Digital Advertising Platform for multi-location businesses. Through this partnership, Binary Fountain and Netsertive equip their network of clients with industry-leading technology to deploy localized digital marketing at scale.
With more people researching local services and products online than ever before, local digital marketing plays a critical role in guiding the buyer's journey. Binary Fountain and Netsertive's partnership provides a complete toolset for companies to influence buyers at the local level, including industry-leading solutions for managing online listings, reviews, surveys, and brand reputation; along with deploying localized search, social, display, and video advertising at scale.
Both companies bring advanced technology using deep customer experience analytics to the offering: Binary Fountain's suite of Natural Language Processing (NLP) technologies, enabling deeper listening at scale, will work in tandem with Netsertive's Machine Learning technology that optimizes digital advertising spend across channels and networks.
"The level of noise out there for marketers today is deafening. Together our platforms let you understand what's actually being said at the local level, so you can improve your business operations to acquire and retain more customers," said Steve Leonard, president and CEO at Netsertive. "We're proud to partner with Binary Fountain and extend leading online reputation management solutions to our customers, so they can better dominate the digital landscape at the local and national level."
As partners, Binary Fountain and Netsertive ensure that a company's digital presence is consistent and accurate across their entire brand.
"This partnership further solidifies our commitment to finding new ways to enhance our customer experience technology, as brands and customers engage online more than ever," said Ramu Potarazu, president and CEO at Binary Fountain. "We're excited to join forces with a team at Netsertive that is equally dedicated to perfecting the customer experience and driving real value for our clients."
Together, Binary Fountain and Netsertive are trusted by thousands of unique brands across North America to manage online listings, reviews, surveys, brand reputation and localized digital advertising at scale. To learn more about Binary Fountain, visit www.binaryfountain.com.
Erin Martin
Erin leads the marketing organization at Netsertive. She has over twenty years of experience in the marketing technology space, most recently at Mixpo, an ad tech company acquired by Netsertive in 2017, where she had leadership roles in marketing, client services, and operations. Her happy place is where marketing and operations collide, and is passionate about creating systems that put the right people, process, and technology together to do extraordinary things. She applies the same type of analytical thinking to her personal life and enjoys finding areas where work and life principles coincide. Erin has a BS in Marketing from Colorado State University where she graduated with honors. She lives in Seattle with her husband, daughter, and son, where she enjoys anything that involves the outdoors.
