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Think alt tags and meta titles are all there is to SEO? Think again! Here's what multi-location marketers really need to know to go beyond checking the box and delivering more organic traffic and leads for your locations.
Driving Marketing Control and Decisions through AI, Integrations & Data Insights
As technology advances, so does the way we measure and analyze digital journeys.
Netsertive's Season Of Giving: Franchisee Recognition Awards Honor Three Franchisees Across the Nation for Their Success and Generosity in Their Local Communities
The depreciation of 3rd party cookies. Here's what that means for digital advertising.
Use our easy 3 step exercise to match your buyer’s search intent with the right marketing tactics.
6 Takeaways from Google’s Search On 2022 Live Event
A look at the five most common mistakes multi-location marketers make in their campaigns, as well as what you can do to avoid them.
Determining ROI is one of the biggest challengers marketers are facing. Here's a primer on what you need to do to figure out your ROI problem in 2021 and beyond.
With more customers at home and spending unprecedented amounts of time online, you have to meet them wherever they are. The best way to do that is with a multi-channel advertising campaign. Here's why.
When it comes to understanding how your marketing campaigns performing, it's easy to overload on information. Cut through the noise by focusing on these three types of marketing metrics.
In February, Google announced they would be sunsetting their Modified Broad Match keyword matching behavior. If you're running ad campaigns on Google, here's what you need to know.
Where you do fall on our Advertising Maturity Model? The answer may lead to your ideal advertising strategy to drive new sales and leads in Q4 2020 and beyond!
With holiday season right around the corner, it's time to create an advertising strategy that's going to reach highly qualified prospects, convert new customers, and drive unprecedented sales.
Localizing your advertising campaign is a great way to drive more visits and sales to your multi-location business. Here's what you need to know.
Google recently announced it would be providing small- and medium-sized businesses with a free Google Ads credit. Here's what you need to know.
Google is going to begin requiring identity verification for all of its advertisers. Here's everything you need to know about the requirements, proposed timeline, and how to verify your advertiser profile.
With many businesses open, partially open, or closed, it's important to keep your customers updated on what's going on with your business. Here are some best practices for connecting with your customers via Google My Business.
Facebook recently announced they would be distributing cash grants and Facebook Ad Credits to 30,000 small businesses across the globe. Here's what you need to know.
Video consumption on YouTube is jumping—and consumer behavior is shifting rapidly as more people stay at home. Here's how you can use that shift to deliver more impactful marketing results.
New to working remotely? This blog has guaranteed tips to help make working from home more enjoyable and productive! Learn from our seasoned Netsertive employees today.
YouTube Creative is a powerful tool for driving user engagement and action online. Here's how you can use it to deliver on your marketing strategy objectives in 2020.
Planning your 2020 marketing strategy? Be sure you're implementing your ad campaigns across multiple channels—but especially social networks. Here are the benefits to social advertising in 2020.
With 2020 just around the corner, it's time to make sure your marketing plan is ready for the new year. Here are four things you should do in 2020 to win (and keep!) new customers.
Marketing's most talked-about trend isn't Tik Tok or video advertising... it's Artificial Intelligence (AI). Here's a brief synopsis of everything you need to know about AI in marketing.
In marketing, data is power. That's why it's so important to power your digital marketing campaigns with three types of data, first-party, second-party, and third-party. Here's why.
When it comes to driving engagement, and sales, you can't underestimate video advertising. Here's why this powerful tool is one of the most effective ways to advertise online.
The best way to maximize your conversions, impressions, and clicks? Implementing a multi-channel advertising strategy that targets your most qualified customers wherever they are online.
By 2020, an estimated 50% of all searches online will be voice searches. What does that mean for the future of PPC advertising? Let's find out.
Google just announced a big update to its search algorithm—one that's going to drastically improve user experience, but might change how your business ranks on its search engine results.
Want to reach a qualified audience of consumers ready to purchase specific products online? Then it's time to explore Bing Paid Search.
Build creative and highly efficient ads with the Google Smart Display Campaigns tool. Here's exactly how to use this powerful advertising tool to leverage great results online.
Google is saying goodbye to its average ad position metric, which means new and exciting prominence metrics for advertisers to use with Google's Smart Bidding.
Store visits are an important metric for measuring how successful your advertising campaigns are. Here's why every business should track store visits.
As a Netsertive Marketing Intern, Mackenzie spent the summer helping her team build digital advertising campaigns, writing blogs about trendy topics like Video Advertising and AI, and more!
During her summer at Netsertive, Tori created marketing videos, assisted her team in driving sales at the local level for her clients, and brainstormed awesome marketing contents.
It's time to say goodbye to our Summer Healthcare Marketing Intern, Caroline! Read all about her time spent as a Summer Intern with Netsertive creating marketing campaigns in the healthcare industry.
So what should your strategy be for long-term success? Launch your new products through your brick and mortar and online specialty stores. These stores will be able to provide you with strong product marketing and brand support.
A/B testing is a simple, risk-free tool that marketers can use to reach the maximum audience possible. A/B testing, in its simplest form, is running an experiment between two or more content elements...
Did you just figure out how to appeal to Millenials? Finally, understand their “lazy” and “crazy” ways? Well, congratulations, but now it is time...
Hey everyone! I'm Mackenzie Newnam, a rising Freshman at the University of Southern California’s Marshall School of Business...
Today, Wednesday May 22, marks my two week anniversary as being a Corporate Marketing Intern at Netsertive. Now, I know what you’re thinking, “Tori, it has only been two weeks, what could you...
Hi! My name is Tori Colvard. I am currently a senior Marketing major at Campbell University. You absolutely won’t ever catch me wearing orange though. I am joining the Netsertive team this summer as...
Netsertive saved one of our customers nearly 96% due to wasted ad spend on a search campaign compared to another provider. Our secret? Negative keywords.
The marketing funnel is a model which illustrates the consumer journey towards their path to purchase. There are various versions out there, but at its core, it demonstrates that a consumer must first become aware of a product or service (Awareness), then consider purchasing it (Consideration), and lastly, decide whether or not to purchase (Decision)...
Attribution is an essential part of any digital marketing campaign. It’s how you determine the valuable actions potential customers take because of your marketing efforts and how you can track return...
Facebook recently announced that they will be removing Relevance Score as a metric starting April 30th. There’s no need to worry, though, because Facebook will be replacing the metric with three...
We have already detailed digital video’s impact on search advertising when running simultaneously, but Netsertive wanted to take things a step further and measure the impact of actually connecting...
You might have heard the word “geofencing” for the first time when you saw the news about one of Burger King’s recent marketing campaigns, or you may have known about it for a while. The campaign in...
We’re nearly three months into 2019 (can you believe it?!), so it’s time to start looking at the digital marketing trends from 2018 to make sure your marketing efforts align...
Netsertive is excited to announce that we are now a badged Facebook Marketing Partner! This achievement is a culmination of work over the last few years to create a unique technology Platform that scales our customers’ campaigns across advertising platforms, including Facebook...
Google recently announced that Keyword Contextual Targeting (KCT) is being replaced with custom intent audiences for YouTube and display advertising. If you aren’t already familiar, KCT enables...
Managing your business’s presence online can be tricky. There are dozens of places where key information about your business can appear, and it can be difficult to know how to manage it all. Luckily,...
With more than 2.2 billion monthly active users and in-depth targeting features, Facebook is one of the best places to find qualified leads for your business. Facebook also continues to make improvements to their advertising platform through new targeting capabilities, increasing audience specificity, and broadening their campaign objectives. One of these recent updates...
Hey everyone! I’m Ashley Freeman and I've been the Corporate Marketing Associate at Netsertive for almost a year now. My main responsibilities include managing Netsertive’s voice through our blog and social media. When I joined Netsertive they had never had someone solely focused on social media on a daily basis so I was super excited to dive into their social channels...
Earlier this year, Google made a big step by reducing ads in the Chrome browser. Ads that aren’t compliant with the Better Ads Standards will be blocked. According to Google, their goal is to create a better browsing experience for users; eliminating music that randomly plays, and preventing ads that delay you from seeing content...
At the beginning of the summer, I walked into Netsertive and introduced myself in their Monday Meetup, a weekly meeting where the entire company comes together. In front of 250 smiling faces in the Netsertive “stadium”, a stage surrounded by three sets of bleachers, I announced my name and a fun fact. Since then, I have learned a great deal about the company, its people, and its culture.
YouTube is reaping the benefits of the viewer migration from live TV to digital video. Just recently, YouTube reported a staggering 1.8 billion logged-in viewers each month, up from 1.5 billion logged-in viewers in mid-2017. With a massive audience, YouTube is a natural place to start experimenting with digital video advertising. Not to mention, YouTube advertising campaigns are run directly...
At the end of my freshman year at Washington & Lee, I was mired in the all-consuming question: what do I want to do with my life? There are infinite possibilities, and in our rapidly evolving world, it’s near-impossible to predict the job market. I began investigating opportunities in the local tech sphere, and Netsertive quickly caught my eye. The company, one of Inc. 5000’s fastest-growing private companies...
As a business owner, it’s critical to understand how your digital advertising budget is being spent. Determining the value behind your subscription costs will help you better understand the value you’re receiving from your marketing vendor. Professional digital vendors will know that it takes technology, expertise, and a real investment to win the auction for new customers...
The move to multichannel marketing is no longer a question; it’s evident that it's a necessity. Shoppers are everywhere, utilizing multiple channels across digital devices over a period of days or weeks. Businesses need to be visible where shoppers spend a majority of their time...
A study conducted by eMarketer.com projects that ad spending on digital video will see substantial growth over the next few years while ad spending on TV will decrease for the first time since 2008. While the earlier decrease in TV ad spend was likely linked to the 2008 financial crisis, the current trend seems to indicate a true shift toward digital video as an advertising channel...
It’s been a few weeks since the Facebook-Cambridge Analytica news erupted around the collection of personally identifiable information of up to 87 million Facebook users that Cambridge Analytica began collecting in 2014. In response to this situation, Facebook has announced a handful of new initiatives that will give users more control over how their information is shared and used for advertising purposes. But what do these new initiatives mean for advertisers? Here's a simple guide...
It’s a hot day outside. Just as you are wishing you had an ice cream cone in your hand, a flashing notification pops up on your phone screen. It’s an offer from the Ben & Jerry’s shop two blocks away. This is the potential of location-based marketing...
When running ads on Facebook, you have many options on where those ads are served. The locations where your ads can be served are called “placements.” While the placements you can use will be dependent on your campaign objective, in this blog we will give you an overview of your options across each of Facebook’s four advertising platforms: Facebook, Instagram, Audience Network, and Messenger...
As the old saying goes, "it takes money to make money." Pairing a serious, right-sized digital investment that fits your market and your goals with a proven digital vendor with expertise in your industry and technology, will help you get more customers for less money and truly get an outsized return on investment (ROI)...
Targeting allows advertisers to have more control over who sees their ad and is one of the key advantages that digital video has over live TV. However, it can be overwhelming to figure out which targeting option is best and which should be used in different scenarios...
