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Google recently announced it would be providing small- and medium-sized businesses with a free Google Ads credit. Here's what you need to know.
Build creative and highly efficient ads with the Google Smart Display Campaigns tool. Here's exactly how to use this powerful advertising tool to leverage great results online.
Did you just figure out how to appeal to Millenials? Finally, understand their “lazy” and “crazy” ways? Well, congratulations, but now it is time...
When you hear the word “marketing,” what’s the first thing that comes to your mind? Confusion? Excitement? Frustration? With so many different definitions to describe marketing and numerous...
The marketing funnel is a model which illustrates the consumer journey towards their path to purchase. There are various versions out there, but at its core, it demonstrates that a consumer must first become aware of a product or service (Awareness), then consider purchasing it (Consideration), and lastly, decide whether or not to purchase (Decision)...
We’re nearly three months into 2019 (can you believe it?!), so it’s time to start looking at the digital marketing trends from 2018 to make sure your marketing efforts align...
Google recently announced that Keyword Contextual Targeting (KCT) is being replaced with custom intent audiences for YouTube and display advertising. If you aren’t already familiar, KCT enables...
We live in a click to brick economy. Even in places like Sheboygan and Manitowoc, Wisconsin, which are good ol' midwestern towns," explains Jackie Stenson, "people are starting their searches online first, and then coming into our store to touch and feel the products and buy."
Last year, businesses in the four segments we serve, including home furnishings and electronics, missed out on more than 15 million opportunities to sell more during the holiday season. The good news: It's easy to avoid making the same mistake this year...
White River Marine Group has dozens of retail locations, from Bass Pro Shops to a growing roster of independent dealers. As the new year arrived, they decided to try something new. Forrester calls it Through Channel Marketing Automation (TCMA). The goal: When local boat buyers researched a very considered purchase online — a $20,000 to $100,000 fishing boat — they found a White River dealer first...
As a business owner, it’s critical to understand how your digital advertising budget is being spent. Determining the value behind your subscription costs will help you better understand the value you’re receiving from your marketing vendor. Professional digital vendors will know that it takes technology, expertise, and a real investment to win the auction for new customers...
