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We live in a click to brick economy. Even in places like Sheboygan and Manitowoc, Wisconsin, which are good ol' midwestern towns," explains Jackie Stenson, "people are starting their searches online first, and then coming into our store to touch and feel the products and buy."
Last year, businesses in the four segments we serve, including home furnishings and electronics, missed out on more than 15 million opportunities to sell more during the holiday season. The good news: It's easy to avoid making the same mistake this year...
While chain store closings continue to send shockwaves across the business world, new Forrester research – "Apocalypse, Schmapocalypse: What's Really Happening in Retail" – finds that a majority of multi-location brick and mortars are experiencing positive sales growth this year. To find out why many are thriving while others are closing their doors...
White River Marine Group has dozens of retail locations, from Bass Pro Shops to a growing roster of independent dealers. As the new year arrived, they decided to try something new. Forrester calls it Through Channel Marketing Automation (TCMA). The goal: When local boat buyers researched a very considered purchase online — a $20,000 to $100,000 fishing boat — they found a White River dealer first...
However, the challenge with traditional advertising is simple: you’re trying to reach a mass audience, a majority of whom are not in the market for your products or services today. As a result, most of your marketing spend is wasted with only anecdotal data to verify your return on investment...
As a business owner, it’s critical to understand how your digital advertising budget is being spent. Determining the value behind your subscription costs will help you better understand the value you’re receiving from your marketing vendor. Professional digital vendors will know that it takes technology, expertise, and a real investment to win the auction for new customers...
In part three of our "How to Thrive in the National Retail Evolution" webinar, Tim McLain, Segment Marketing Manager at Netsertive, walks attendees through a trio of national retailer case studies, showing how new through channel marketing technology that drives localized and personalized digital messages to new customers that drive them in-store to buy...
As the old saying goes, "it takes money to make money." Pairing a serious, right-sized digital investment that fits your market and your goals with a proven digital vendor with expertise in your industry and technology, will help you get more customers for less money and truly get an outsized return on investment (ROI)...
Tim is our Segment Marketing Manager here at Netsertive. He works cross-functionally with our sales, client success teams plus national brands to set the stage for digital marketing success. He's happiest when brainstorming new approaches to marketing and communications to help prospects and clients better understand, trust and embrace technology to grow their bottom line.
