As the VP of Brand Experience at Floor Coverings International, Marianne Murphy thrives on feedback as the key to standing out in the market and delivering for franchisees. In this episode, Marianne shares insights into her approach to creating exceptional brand experiences across digital channels and local franchises while improving herself and her team along the way.
With over 170 franchises throughout North America, ensuring a consistent customer experience is key to building the Floor Coverings International brand. Marianne optimizes the end-to-end brand experience to delight customers from the first search and website visit through the in-home consultation and installation process.
