While digital video advertising continues to boom, consumers are demanding a better viewing experience. A new crop of thumb-friendly, mobile-first outstream ad formats have answered the call and provides a solution consumers, advertisers, and publishers can get on board with.
Last month Mixpo surveyed 68 advertisers and agencies to find out what they think about outstream video advertising. We found that while pre-roll is currently the dominant video ad format, outstream is growing in popularity due to it’s premium nature and enhanced user experience.
Learn more about Mixpo’s latest outstream video ad format, the In-Content Video Reveal.
Erin Martin
Erin leads the marketing organization at Netsertive. She has over twenty years of experience in the marketing technology space, most recently at Mixpo, an ad tech company acquired by Netsertive in 2017, where she had leadership roles in marketing, client services, and operations. Her happy place is where marketing and operations collide, and is passionate about creating systems that put the right people, process, and technology together to do extraordinary things. She applies the same type of analytical thinking to her personal life and enjoys finding areas where work and life principles coincide. Erin has a BS in Marketing from Colorado State University where she graduated with honors. She lives in Seattle with her husband, daughter, and son, where she enjoys anything that involves the outdoors.
