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The Franchise Marketing Tech Stack: What You Actually Need (and What You Don’t)

Over the past decade, franchise marketing teams have adopted more tools than ever: advertising platforms, CRM systems, call tracking solutions, social media tools, analytics dashboards, and now AI-powered software. But more tools haven’t necessarily made marketing easier.

Many franchise organizations struggle with fragmented data, disconnected reporting, and platforms that don’t communicate with each other. Instead of creating clarity, the tech stack often creates complexity. In this webinar, we’ll break down what a modern franchise marketing tech stack should actually look like, what tools are essential, and how brands can create a system where their technology works together to support smarter decisions and scalable growth.

Featuring:

Gabby Powers (Moderator)
Product Marketing Manager at Netsertive

Laura Peever
Head of Marketing at Sportball Franchise

Brooke Janousek Fractional CMO and Franchising Expert

Liz Wahl President of Young Rembrandts Franchise