Panel Webinar: Key Takeaways From the 2026 Franchise Growth & Marketing Conference

The 2026 Franchise Growth & Marketing Conference brought together franchise marketers, operators, agencies, and technology partners to discuss the biggest trends shaping franchise growth today.

From AI and attribution to franchisee engagement, customer acquisition, and local marketing performance, the conversations at FGMC highlight how franchise brands are evolving their strategies, systems, and technology to drive stronger business outcomes across the network.

In this recap webinar, our panelists break down some of the biggest themes, conversations, and takeaways from the event, including:

• How franchise brands are approaching growth in an increasingly fragmented digital landscape
• The evolving role of AI in franchise marketing and operations
• What leading brands are doing to better align marketing, technology, and franchisee engagement
• How franchise systems are improving attribution, reporting, and visibility across locations
• Emerging trends in local marketing, customer acquisition, and multi-location growth
• Practical insights franchise marketers can apply within their own systems today

Whether you attended the Franchise Growth & Marketing Conference or want a concise recap of the industry’s biggest conversations, this webinar provides a practical look at where franchise marketing is headed next.