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Measuring AI Search: What Marketers Can Actually Know Today

AI search is already changing how your customers find you. The hard part is proving it with data you can actually trust. As AI tools like ChatGPT, Gemini, Perplexity, and Claude become a bigger part of how consumers discover and evaluate brands, marketers are being asked to report on a channel that barely has agreed-upon terms, let alone consistent data.

Every platform defines “AI visibility” a little differently, the data brands can actually access varies widely from one AI ecosystem to the next, and new measurement tools seem to launch every month promising to close the gap.

This webinar is an insider’s guide to AI search measurement with where things actually stand today, what’s realistic to measure right now, and how to separate the platforms that can back up their numbers from the ones that can’t.

Download the slides here!