Manage Your Multi-Location Marketing Data to Increase Sales Webinar

As any multi-location marketer knows, driving sales across dozens (or hundreds) of locations is tough and it gets even harder when the data is scattered, inconsistent, or changing fast.

In this recorded workshop, we break down the basics of marketing data and how teams can use it more intentionally in 2024. We cover what data really is, what’s shifting with privacy regulations and the phaseout of third-party cookies, and why consent management and clean first-party data matter more than ever.

In this session, we’ll walk through:

• The difference between zero-, first-, second-, and third-party data
• How cookies work (and what’s changing)
• How data supports the full customer journey—from awareness to loyalty
• A real client-style example showing how data gets collected and used across touchpoints
• Why integrations (CRM, call insights, etc.) help make marketing more measurable and consistent