Join Gabby Powers, Product Marketing Manager at Netsertive, and Erin Martin, VP of Marketing and Sales, as they delve into the intricacies of running a successful RFP process for franchise marketing vendors. Learn about the current state of franchise marketing, the rising influence of AI, and how to align leadership and franchisees’ goals. This webinar covers essential RFP components, building a fair evaluation model, and steps to ensure long-term vendor accountability. Learn how to optimize your digital marketing strategies and drive measurable ROI for every franchise location.
Here are the slides for your reference, and don’t miss our RFP Template resource to get a head start on your next RFP process!
