Paid media is one of the largest marketing investments for franchisees, which creates a lot of pressure for home office franchise marketers to deliver programs that perform. Agencies promise the moon, but how do you know if campaigns are set up correctly to squeeze the most out of the budget? Is everything wired up and routed correctly? Are campaigns driving business results for each location?
Join Netsertive’s Zach Swann and Jason Lynch to learn how to audit your paid media vendors, including what questions to ask, red flags to look for, and how to check the pulse on campaigns for yourself.
