For franchise and multi-location brands, gathering and analyzing the correct data at the local level is critical to understanding the impact of your digital marketing efforts. Yet so many brands struggle to understand the impact of their advertising, ROAS, and ROI. In the final of a three part measurement webinar series, digital measurement expert John Keene from ServiceMinder will join Erin Martin, Netsertive’s VP of Marketing to talk about: 1. Where franchise and multi-location marketers go wrong in digital execution and measurement, and how to fix it. 2. Lessons learned over thousands of digital campaigns and integrations. 3. How to build a more sophisticated and efficient system of measurement and analysis, starting with the foundations and where to scale from there!
