The Art of Franchise Marketing Podcast
In this episode, Chad Palmer, CMO of United Franchise Group, breaks down what it takes to scale and modernize franchise brands in today’s fast-moving digital landscape. From managing a diverse portfolio of franchise concepts to leveraging AI-driven marketing strategies, Chad shares how innovation and agility are reshaping the industry.
We explore how United Franchise Group approaches brand strategy, website optimization, and data integration to drive smarter decision-making and sustainable growth. Chad also dives into the role of private equity, the challenges of brand rebranding, and why speed often beats perfection in marketing execution.
Chad Palmer is a seasoned franchise marketing leader specializing in digital marketing and brand strategies that scale. Recognized among the Top 25 Franchise Leaders and Top 100 Franchise Influencers, he plays a key role in driving franchise development and marketing across United Franchise Group’s portfolio of brands. Beyond franchising, Chad consults privately with recording studios and is an avid reader, often juggling multiple books at once. His expertise spans marketing, strategy, leadership, management, and personal development.
