The Art of Franchise Marketing
In this episode, we sit down with David Smith, VP of Digital Marketing at GoMini’s Franchising, to explore how data transforms franchise marketing. With 114 locations under his leadership, David shares how GoMini’s is shifting away from traditional cost-per-lead metrics to focus on true ROI. He discusses the power of integrating sales and marketing data, the role of regional insights, and how franchisees can use data to make smarter, more strategic decisions.
We also dive into the biggest marketing challenges franchisees face and how to overcome them. David explains why reframing the conversation from cost-per-lead to ROI is critical for long-term success and how GoMini’s uses API integrations and BI tools to track performance more effectively.
David Robert Smith is a versatile marketing professional with over a decade of experience across industries including Franchise Marketing, Digital Marketing, Insurance, and Hospitality. Passionate about continuous learning, he embraces change as the key to growth and innovation. David brings a unique perspective to strategy development, helping businesses adapt and thrive in an evolving marketplace.
We Scale Local Marketing for Multi-Location Brands
