The Art of Franchise Marketing
In this episode, Franchise Marketing Coordinator Leah Pinkes of ohDEER reveals the secrets behind building a strong, authentic social media presence. Leah discusses the importance of trial and error in content strategy, why relatable and unscripted moments—like dogs playing in the backyard—outperform curated ads, and how empowering franchisees to share their own stories creates genuine community engagement. Learn how ohDEER’s mission of helping families enjoy more time outside translates into social content that resonates emotionally and drives loyalty. Whether you’re a franchise owner or a marketer, discover actionable tips for making your organic social media content impactful and memorable.
Leah Pinkes is a next-generation franchise marketing professional with a versatile skill set spanning brand design, content strategy, social media marketing, and blogging. With a sharp eye for both creativity and strategy, Leah is skilled at amplifying her brand’s national presence while fostering strong, localized connections across diverse markets. Whether crafting impactful campaigns, supporting franchisees with custom signage and creative initiatives, or refining brand assets, she consistently delivers strategic marketing solutions that drive measurable results.
We Scale Local Marketing for Multi-Location Brands
