The Art of Franchise Marketing
Justin Waltz, Brand President of Junkluggers, joins Erin Martin to explore how local marketing, sustainability, and franchise fundamentals come together to drive real growth. With a career spanning junk removal, franchise development, and private equity-backed brands, Justin shares insights on the return to grassroots marketing, the value of branded search, and how data and storytelling build lasting brand trust. The conversation also touches on the evolving role of AI in operations and the strategic lessons he’s carried from the world of private equity.
Justin Waltz brings over a decade of experience in junk removal, franchise operations, and marketing, with a passion for the home services industry and sustainability. He began his career as a truck driver for 1-800-GOT-JUNK before moving into franchise consulting and leadership roles. Now with The Junkluggers and Authority Brands, Justin is known for his integrity, people-first leadership, and ability to help others break through to the next level. His character and commitment consistently bring out the best in those around him.
We Scale Local Marketing for Multi-Location Brands
