The Art of Franchise Marketing Podcast
In this episode of the Art of Franchise Marketing Podcast, Erin Martin sits down with Shoshannah DiDomenico, Director of Field Marketing at Scooter’s Coffee, to explore the power of grassroots and local marketing in today’s increasingly competitive QSR landscape.
Shoshannah shares how Scooter’s empowers franchisees to build authentic connections within their communities through sampling, local partnerships, direct mail, activations, and other local store marketing strategies. She also discusses how the brand measures local marketing efforts, balances digital and traditional tactics, and creates consistency between the online brand experience and the in-person customer experience.
Throughout the conversation, Shoshannah highlights why human connection remains one of the most powerful differentiators for franchise brands and how returning to basics can drive meaningful, long-term brand loyalty.
Shoshanah DiDomenico is a field marketing and brand growth leader with 15+ years of experience across the QSR and CPG industries. She specializes in turning consumer insights and creative strategy into impactful marketing programs that drive traffic, brand loyalty, and business growth. Throughout her career, Shoshanah has led hundreds of new store openings, developed national and local marketing strategies, launched integrated campaigns, and created community-focused activations that build meaningful connections between brands and their customers. She is passionate about creative problem-solving, brand growth, and creating experiences that make people want to be part of a brand.
