The Art of Franchise Marketing
In this episode of The Art of Franchise Marketing, host Erin Martin sits down with Patti Rother, founder and CEO of Root+Rise, to explore how AI is reshaping franchise development, marketing, and operational growth.
Patti shares how modern franchise brands can build AI-native systems that improve efficiency, accelerate decision-making, and create scalable growth engines for both founder-led and private equity-backed organizations. From franchise sales automation and marketing workflows to AI-powered analytics and lead response strategies, this conversation breaks down what forward-thinking brands are doing right now to stay competitive.
The episode also dives into the evolving franchise buyer journey, the importance of aligning operations with marketing promises, and why “speed to lead” is becoming one of the biggest differentiators in franchise development success.
Patti Rother is the Founder and CEO of Root+Rise where she helps franchise brands build scalable, AI-powered sales and growth systems. With more than 22 years of experience in franchise development, Patti has led sales teams, rebuilt franchise pipelines, and designed operational systems for some of the industry’s most recognized brands. A Certified Franchise Executive (CFE) and current Chair of the IFA Franchising Pride Council, she is known for combining strategy, technology, and operational discipline to help founder-led and PE-backed franchise brands grow smarter and faster.
