The Art of Franchise Marketing
In this episode, Erin Martin interviews Doug Zarkin, Chief Brand Officer of Modern Performance and Recovery Brands and author of ‘Moving Your Brand Out of the Friend Zone.’ They discuss Doug’s extensive career in marketing, with a focus on brand transformation, particularly at Pearl Vision. Doug shares insights on the importance of understanding customer experience, the brand value equation, and the cultural permission needed for innovation. The conversation also touches on the dynamics of brand love and the role of AI in marketing strategies.
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Doug Zarkin is a visionary brand builder with over two decades of experience turning brands into cultural powerhouses. Known for transforming Pearle Vision into a trusted healthcare leader and scaling Victoria’s Secret PINK into a $450M juggernaut, Doug blends emotional intelligence with data-driven strategy to create brands that win. As author of Moving Your Brand Out of the Friend Zone, he champions a “Thinking Human” approach to brand love, growth, and performance. His award-winning work spans fashion, health & wellness, CPG, entertainment, and franchise, with recognition from Clio, Effie, and Brandweek.
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