The Art of Franchise Marketing
In this episode of the Art of Franchise Marketing podcast, host Erin Martin speaks with Mitch Cohen, a seasoned multi-unit franchisee, about his extensive experience in franchising, marketing strategies, and the importance of community engagement. Mitch shares valuable insights on simplifying marketing initiatives for franchisees, the significance of philanthropy in business, and the lessons learned from his early days in the franchise industry. He also discusses current initiatives, challenges faced by franchisees, and offers advice for those looking to expand their franchise operations. The conversation highlights the importance of people in the business and the necessity of effective communication and engagement strategies.
With 37 years of franchise experience, Mitch Cohen began his journey with Dunkin’ Donuts, Baskin-Robbins, and Nathan’s Famous Hot Dogs. Today, he is a franchisee with Jersey Mike’s Subs and Sola Salons, as well as a Partner at Performax Franchisee Advisors. Mitch brings a wealth of professional expertise and executive leadership in business operations and philanthropy, paired with a proven ability to build strong relationships across both executive teams and front-line franchisees
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