The Art of Franchise Marketing
In this episode, Tony Zaccario, President and CEO of Stretch Zone, breaks down what it takes to scale a franchise brand the right way. From growing to over 400 locations with zero closures to building a strategy rooted in community engagement and clinical research, Tony shares the frameworks behind sustainable success. Learn how data-driven marketing, local connection, and brand storytelling can work together to drive growth, build trust, and create a lasting impact in the health and wellness space.
Tony Zaccario is a seasoned franchise executive known for his hands-on leadership and expertise in scaling businesses. Rising from General Manager to CEO, he brings deep operational experience across every level of an organization. His leadership style centers on building strong systems, empowering teams, and driving sustainable growth. In addition to his executive role, he serves on the Board of Directors for the International Franchise Association, contributing to the future of franchising at a national level.
