The Art of Franchise Marketing Podcast
How do you grow a franchise brand while maintaining trust, consistency, and purpose across every market?
In this episode of The Art of Franchise Marketing Podcast, Erin Martin sits down with Kim Hanson, CEO of LearningRx, to discuss the realities of scaling a high-touch franchise brand. Kim shares insights on balancing corporate and local marketing, building brand authority, and creating consistency across a growing franchise system.
They also explore how AI is changing how consumers discover brands, why research and reviews matter, the role of podcasts in building credibility, and what franchise marketers should watch for when it comes to marketing ROI.
Plus, Kim shares lessons from her book, The Purpose Directed Business, and her experience helping evolve a founder-led brand for its next chapter of growth.
Kim Hanson is the CEO of LearningRx, the world’s largest one-on-one brain training company, with more than 150 locations worldwide, and leads the international franchise system behind LearningRx and BrainRx. As the daughter of LearningRx’s founder, Kim brings deep institutional knowledge and a long-term vision to evolving a founder-led brand into a scalable, systematized franchise organization while maintaining its mission and integrity. Her leadership focuses on franchise growth, brand trust, operational consistency, quality control, and strategic innovation. A champion of new ideas and breakthroughs, Kim is known as an inspirer, problem solver, learner, researcher, and passionate advocate for the company’s vision. She is also the co-author of The Purpose Directed Business: An Insider’s Look into the Values, Strategies, and 15 Profitability Keys of Small Business Success and Unlock the Einstein Inside.
