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Join Madeleine Zook on the Art of Franchise Marketing as she interviews Mark Amory, the CEO of Feels Like Friday Service Brands, with a spotlight on Puddle Pools. Discover the journey behind Puddle Pools' unique approach to franchise marketing, combining a vibrant and fun brand culture with effective business strategies. Mark shares insights into the expansion of Puddle Pools from Canada to the US, discussing the challenges and triumphs of maintaining a lively company culture across borders. Learn about Puddle Pools' innovative marketing strategy, designed to create a strong brand presence and drive customer engagement. From patient franchisor growth strategies to franchisee success stories, Tune in to explore how Puddle Pools is making a splash in the pool cleaning industry by embracing the power of creativity, community, and franchise success.
Mark is passionate about entrepreneurship and business building, and has shared his insights and experiences at high schools and universities throughout Canada. He has also appeared in magazines such as BC Business and the television show Dragons Den. He believes in "tough love" and "grabbing life by the cannonballs". His core competencies include customer relationship management (CRM), business development, business strategy, and innovation. He is always looking for new opportunities and challenges to grow his brands and empower his franchise partners.
