The Art of Franchise Marketing
In this episode of The Art of Franchise Marketing Podcast, our new host Erin Martin sits down with Madeleine Zook, the podcast’s original host and a dynamic force in the franchise world. With experience as a franchisee, franchisor, CMO, and consultant, Maddie offers a candid, no-nonsense take on the marketing challenges stalling franchise growth. She emphasizes the importance of directness, trust, and speed in driving success. From revamping websites and streamlining call systems to optimizing paid media, Maddie reveals how she helps brands achieve meaningful progress in just months, not years.
In this episode, you’ll learn how to optimize marketing budgets, harness AI for scalable growth, and sidestep the common mistakes that hinder franchise success. This episode is a must-listen for unfiltered, actionable insights on accelerating franchise marketing.
Madeleine Zook is a Marketing & Branding Professional helping franchise businesses grow through increased brand awareness and global expansion. She has earned media coverage in top outlets like Forbes, Entrepreneur, and Fortune. Madeleine founded FRANCAREERS, a unique confidential recruiting platform for the franchise industry, and the nonprofit Together She Can, which provides hygiene care to homeless communities. Recognized as Boston’s Women of the Week in 2017, she has also spoken at renowned universities and franchise firms across the U.S. A true powerhouse in the franchise world, and Madeleine continues to make a significant impact on both the industry and the community.
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