The Art of Franchise Marketing
Homeowners don’t let strangers into their homes without trust. Neither do gym members sign up for a monthly membership without it. Haley Hughes has marketed franchises across hospitality, fitness (including Mayweather Boxing + Fitness) and home services, and she says trust is the thread through all of them.
On this episode of The Art of Franchise Marketing, host Erin Martin and Haley cover why referrals are the real measure of trust, and why “set it and forget it” kills them, how Spray-Net turns an in-house chemist and climate-specific formulas into neighborhood-level messaging, and Spray-Net’s grassroots local domination playbook: pick A+ neighborhoods, then hit at least seven touch points.
Haley Hughes is the Director of Marketing at Ovation Brands, where she helps franchise owners turn national brand strength into local demand. With a long career in franchise marketing, she brings a sharp understanding of consumer behavior and a practical approach to building trust, winning customers, and growing referrals. Whether she’s exploring local creator partnerships or helping a franchisee become the most recognized name in the neighborhood, Haley brings curiosity, candor, and a focus on profitable growth.
