The Art of Franchise Marketing
In this episode, Felicia Reeves, CMO of Empower Brands, shares her insights on transitioning into a new leadership role, the importance of building trust and empathy, and simplifying marketing for franchisees. She emphasizes the significance of data in marketing, connecting marketing efforts to business impact, and fostering curiosity within teams. Felicia also discusses the role of authenticity in thought leadership and the challenges of harnessing data across multiple brands. Additionally, she touches on the potential of AI in marketing and the importance of consistency in personal branding.
Felicia is passionate about transforming brand presence into business performance by bridging data insights with scalable creative execution. Her approach is rooted in data but driven by creativity, ensuring that both brands and franchisees grow in meaningful, sustainable ways.
Her leadership is grounded in strategic foresight, data-driven insights, and bold execution, empowering franchisees to navigate the ever-evolving marketing landscape with clarity and confidence. Having been a franchise owner herself, Felicia understands the real challenges local operators face. This firsthand experience fuels her commitment to delivering clear, high-impact strategies that drive growth and long-term resilience for franchisees.
