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Join us in this episode of The Art of Franchise Marketing as we sit down with Brad Bogan, VP of US Franchising at McDonald's. McDonald’s is the world’s leading global foodservice retailer with over 37,000 locations in over 100 countries. More than 90% of McDonald’s restaurants worldwide are owned and operated by independent local business men and women. Discover the behind-the-scenes strategies that have propelled McDonald's to the forefront of the franchise world. Brad emphasizes the strength of McDonald's brand trust, its global presence, and the three-legged stool that forms the foundation of its success: company staff, a robust supplier network, and dedicated owner-operators. From maintaining quality to opening new doors, he shares insights into the brand's growth philosophy, recruitment initiatives, and the pivotal role of owner-operators in maintaining consistency.
Accomplished senior executive in the food & beverage industry, bringing 25 years of expertise in general management, supply chain optimization, and business transformation. Notably successful in roles with leading consumer, retail, and quick-service restaurant companies, driving growth and efficiency. Led McDonald's restaurant operations across a substantial 16-state region, achieving top rankings in Comp Sales growth, guest count recovery, cash flow, and operating income from 2020 to 2022. A documented history of unlocking substantial enterprise value by surpassing cost, capital, and regulatory performance targets, all while enhancing operating income, gross margin, and gross profit. Renowned expertise in leveraging product innovation and flawless supply chain execution to drive profitable growth, all while maintaining a strong focus on employee safety, operational excellence, and exceptional product quality.
