The Art of Franchise Marketing Podcast
In this episode of the Art of Franchise Marketing, Erin Martin interviews Martha O’Gorman, CMO of Loyalty Brands. They discuss Martha’s journey in the franchise industry, the growth and expansion of Loyalty Brands, and the company’s unique multi-brand strategy. Martha shares insights on cross-marketing, franchisee relationships, and the company’s support structure. The conversation also explores the challenges of digital marketing, the evolution of website management, and the significance of digital PR. Finally, they explore the need for diversified marketing strategies and the opportunities available in franchising.
Martha O’Gorman brings over 20 years of franchising expertise, including her role as Chief Marketing Officer at Liberty Tax, where she helped shape one of the industry’s most recognizable brands. A proven leader in multi-brand marketing and scalable systems, she is passionate about developing strategies that empower franchisees to thrive. As CMO of Loyalty Brands, Martha harnesses the power of digital innovation, AI, and public relations platforms to elevate brand visibility and deliver impactful, cost-efficient campaigns that drive sustainable growth and expansion.
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