The Art of Franchise Marketing
In this episode of The Art of Franchise Marketing, host Erin Martin sits down with Burke Cuny, EVP of Alliance Franchise Brands, to discuss the complexities of leading marketing for a portfolio of more than 600 franchise locations across North America. Burke shares his journey from overseeing a single division to managing both sign and print brands, offering insights into restructuring teams, merging brands, and optimizing marketing operations.
The conversation explores key topics such as:
Burke also reflects on his early career at Domino’s, where franchisee insights helped drive innovation, menu expansion, and a game-changing rebrand. Tune in for expert perspectives on structuring franchise marketing teams for long-term success.
With a career in franchise marketing and brand strategy, Burke Cueny has helped grow some of the industry’s most recognizable brands. He spent over a decade running his own marketing firm, specializing in brand-building and sales growth for franchise and multi-location businesses.
His leadership experience includes senior marketing roles at Domino’s Pizza, Rite Aid, and The Stroh Brewery Company, where he spearheaded initiatives in rebranding, market expansion, and customer engagement. A Michigan native, Burke holds an Advertising degree from Michigan State University and an MBA from Central Michigan University.
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