The Art of Franchise Marketing
In this episode of The Art of Franchise Marketing, Heidi Morrissey, President of Kitchen Tune-Up & Bath Tune-Up under the Home Franchise Concepts umbrella, shares key marketing strategies that have fueled her franchise growth. She discusses the evolution of the National Advertising Fund, the shift to a percentage-based structure, and the growing importance of digital marketing on platforms like Facebook, Instagram, and TikTok. Heidi also highlights the value of diversifying marketing efforts with partnerships, offline tactics, and social media lead generation. Tune in for actionable insights on building a successful, adaptable marketing strategy for franchise growth.
Heidi Morrissey is a second-generation franchise owner and with over two decades of experience in the franchise industry, Heidi has built a reputation for fostering a strong, supportive, and family-oriented culture that empowers entrepreneurs to thrive both personally and professionally. Her leadership style is rooted in collaboration, empowerment, and making the franchise experience enjoyable and rewarding for all involved.
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