The Art of Franchise Marketing
In this episode of the Art of Franchise Marketing podcast, Erin Martin speaks with Amy Cantwell, VP of Marketing at Re-Bath Corporation. They discuss Amy’s extensive background in marketing, the opportunities she sees in franchising, particularly with AI and data utilization, and the importance of building a data-driven marketing culture. Amy shares insights on navigating data security in the age of AI, offers advice for franchise marketers, and reflects on her entrepreneurial experience with a winery, emphasizing the importance of understanding business outcomes in marketing.
In this conversation, Amy Cantwell discusses various marketing strategies, focusing on influencer marketing, brand campaigns, and the importance of emotional connections in creative advertising. The discussion also touches on the long-term benefits of brand awareness and the need for candid communication in team dynamics.
With over 18 years of experience, Amy is a seasoned marketing leader known for building data-driven programs rooted in audience insights. Her career spans work with nationally recognized brands. A former competitive athlete who grew up riding in equestrian events across the Southwest, she brings the same discipline and team-oriented mindset to her professional life. Outside work, she and her husband are active investors in Arizona’s real estate and local wine industries. They live with their three spirited dogs—Willett, Ginger, and Mattie.
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