The Art of Franchise Marketing
In this episode of the Art of Franchise Marketing, Erin Martin speaks with Lindsey McFadden, CMO of StretchZone, about the rapid growth of the franchise, which opened 250 locations in just three years. They discuss the strategies used to scale marketing effectively, the importance of educating consumers about stretching, and how data-driven insights can inform business decisions. Lindsey emphasizes the need for a strong referral marketing strategy and the role of authenticity in marketing efforts. The conversation also touches on the significance of empowering staff and maintaining brand standards while allowing flexibility for local adaptations.
Lindsey brings a strategic mindset and a people-first philosophy to one of the fastest-growing brands in the health and wellness industry. With a keen ability to combine long-term vision with agile execution, Lindsey has helped lead Stretch Zone through a period of remarkable expansion — opening over 250 locations in just three years, all without a single studio closure.
Known for her ability to balance thoughtful planning with nimble responsiveness, Lindsey consistently delivers marketing initiatives that drive results while staying flexible in the face of emerging media opportunities. Her leadership continues to fuel Stretch Zone’s growth while strengthening its brand presence and customer connection nationwide.
We Scale Local Marketing for Multi-Location Brands
