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On the Art of Franchise Marketing, guest Jennifer LoBianco, CMO of Best Life Brands delves into the challenges of digital marketing in today's landscape. From testing new tactics to maintaining a balance between data analytics and strategic focus, she offers practical tips for franchisees looking to optimize their marketing efforts. Jennifer highlights the significance of understanding target markets and tailoring messaging to resonate with diverse audiences. Drawing from personal experiences and industry expertise, she discusses the nuanced approaches to engaging both emotionally driven and pragmatically-minded individuals.
Explore the intersection of branding, marketing, and franchise development with Best Life Brands, and discover actionable strategies for success.
Jennifer is a seasoned Brand Marketer and Digital Strategist with decades of diverse experience in the marketing industry. Having worked on both agency and client sides, she comprehensively understands the intricacies of B2C and B2B environments. Her expertise encompasses brand strategy, campaign management, direct and digital marketing, demand generation, and omnichannel marketing, among others. Jennifer's passion lies in leading transformations, whether in people, processes, or marketing technology, and she is deeply committed to mentoring and fostering collaboration as a servant leader. With a proven track record of driving growth and optimizing P&L, Jennifer continues to make significant contributions to the marketing landscape through her strategic vision and innovative approach.
