The Art of Franchise Marketing
In this episode of the Art of Franchise Marketing, host Erin speaks with Adam Terranova, Senior Director of Marketing at Authority Brands. They discuss the evolution of franchise marketing, focusing on the importance of marketing technology, AI, and digital infrastructure. Adam shares insights on driving organic leads, optimizing websites for local SEO, and the significance of supporting franchisees through education and resources. The conversation highlights the need for a shared vision among franchisees and the franchisor to ensure success in a competitive landscape.
Adam Terranova is a seasoned marketing leader with extensive experience across traditional and digital media strategy, planning, and execution. His background includes broadcast, streaming, out-of-home, print, direct mail, events, and sponsorships, as well as performance-driven digital channels such as SEO, SEM, paid search, display, social, email, and analytics. Adam has worked across retail, e-commerce, healthcare, B2B, CPG, entertainment, and beverage industries, bringing a balanced approach to brand building, direct response, retention, and measurable growth.
