The Art of Franchise Marketing Podcast
Success isn’t built on getting everything right, it’s built on learning from what goes wrong. In this episode, Kyla Dufresne shares how she grew Foxy Box from a single idea into a fast-growing franchise by embracing failure, investing in people, and staying true to her values. From grassroots marketing to franchise development, this conversation is filled with practical lessons for entrepreneurs looking to grow with purpose.
Kyla Dufresne is the Founder and CEO of Foxy Box Laser & Wax Bars, a fast-growing franchise built on the belief that beauty should be inclusive, empowering, and fun. Starting with no formal business experience, no investors, and no roadmap, she turned a bold idea into a thriving brand with more than 22 locations across Canada. Today, Kyla is passionate about helping entrepreneurs embrace failure, build strong company cultures, and grow businesses with purpose, grit, and community at the core.
