The Art of Franchise Marketing Podcast
In this episode of The Art of Franchise Marketing, Erin Martin sits down with Brad Coleman, retired NASCAR driver and the leader behind SafeWay Driving, to explore his remarkable journey from the racetrack to transforming one of Texas’ leading driver education brands.
Brad shares how SafeWay evolved from a trusted local driving school into a modern, technology-driven franchise by embracing brand innovation, data-driven decision-making, and community-focused marketing. The conversation dives into the role of digital marketing, SEO, Google reviews, AI, and local franchise support in building a scalable business while staying true to a mission of creating safer drivers.
Whether you’re a franchisor, franchisee, marketer, or entrepreneur, this episode offers practical insights on modernizing a legacy brand, leveraging technology for growth, and building a business where purpose and performance go hand in hand.
Before leading SafeWay Driving, Brad Coleman built a career as a professional NASCAR driver, competing at the highest levels of motorsports. His journey is uniquely full circle, he first learned to drive at SafeWay as a teenager before returning years later to help grow the company that started it all. Passionate about driver safety, education, and entrepreneurship, Brad is dedicated to helping create safer roads and empowering the next generation of drivers through innovative, mission-driven driver education.
