The Art of Franchise Marketing
In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Kristine Faupel, the VP of Marketing at Ace Pickleball Club. They discuss the club’s mission to make pickleball accessible to everyone, the marketing strategies employed to build community and support franchisees, and the importance of data in understanding customer journeys. Kristine shares insights on the innovative membership model, the development of a mobile app for better communication, and future initiatives, including national tournaments and partnerships. The conversation highlights the vibrant pickleball culture and the club’s commitment to fostering a welcoming environment for players of all levels.
Kristine Faupel is a driven marketing professional with a proven track record of delivering measurable results. She brings extensive experience in developing and executing comprehensive marketing, social media, and event strategies designed to attract new customers, engage existing audiences, and support employee recruitment efforts. Kristine excels at identifying process efficiencies that enhance customer experiences and generate meaningful cost savings. She is also highly skilled in internal communications, leveraging tools such as newsletters and corporate portals to strengthen engagement and alignment across organizations.
