The Art of Franchise Marketing
In this episode of The Art of Franchise Marketing, Erin Martin chats with Cassie Gato, VP of Marketing at K9 Resorts Luxury Pet Hotel, about the unique challenges and opportunities in pet care marketing.
Gato shares how K9 Resorts is streamlining franchisee marketing with turnkey systems and influencer collaborations. She highlights their shift from manual content distribution to automation, easing the load on franchise owners while ensuring brand consistency.
The conversation explores the power of grassroots marketing, the balance between corporate messaging and local storytelling, and how K9 Resorts equips franchisees with tools for success. Whether you’re in pet care or another service industry, this episode offers actionable insights on blending digital strategies with community-driven marketing to build trust and drive growth.
Cassie Gato is a strategic marketing professional known for her creativity, problem-solving, and ability to foster meaningful relationships. With a positive and adaptable approach, she excels in developing marketing strategies that enhance brand visibility and engagement. A collaborative team player, she also thrives independently, bringing fresh ideas and a steady mindset to any challenge. Always eager for new challenges, Cassie combines strategic thinking with a results-driven mindset to drive business growth and long-term success.
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