The Art of Franchise Marketing Podcast
In this episode of The Art of Franchise Marketing Podcast, Erin Martin interviews Leigh Feldman, CEO of Youth Franchise Brands, discussing the intricacies of franchise marketing, the importance of building a strong support system for franchisees, and the evolving landscape of marketing strategies, including influencer marketing and the role of AI in business. Leigh shares insights on membership models, data management, and future partnerships, emphasizing the need for franchisees to focus on creating remarkable experiences for their customers.
Leigh Feldman is a seasoned franchise executive with over 17 years of experience in business strategy, marketing strategy, social media advertising, agency relationship management, and paid search. Known for blending data-driven decision-making with authentic, people-first leadership, Leigh’s journey highlights how passion, structure, and self-awareness can transform both a business and a life. Through innovative marketing, strong franchisee support, and a commitment to meaningful community impact, he continues to shape the future of youth-centered franchising.
