The Multi-Location-Marketing Leader

Floor Coverings International on The Ability to Listen and Create Opportunities Defines a Great Marketing Leader

As the VP of Brand Experience at Floor Coverings International, Marianne Murphy thrives on feedback as the key to standing out in the market and delivering for franchisees. In this episode, Marianne shares insights into her approach to creating exceptional brand experiences across digital channels and local franchises while improving herself and her team along the way.

Featuring

Marianne Murphy

Vice President of Brand Experience

Floor Coverings International

Guest Profile

Marianne Murphy

Vice President of Brand Experience

Floor Coverings International

With over 170 franchises throughout North America, ensuring a consistent customer experience is key to building the Floor Coverings International brand. Marianne optimizes the end-to-end brand experience to delight customers from the first search and website visit through the in-home consultation and installation process.