Fibrenew Franchising is a Canadian company with 303 locations and specializes in leather, vinyl, and plastic restoration. With a rich history dating back to 1985, this company manufactures a highly specialized proprietary product line and has pioneered the repair techniques and exclusive color-matching technology that their technicians use daily.

In this episode of The Art of Franchise Marketing, our host Madeleine Zook and Matt Woodcock, the franchise development director at Fibrenew Franchising, discuss franchise development. Matt explains the importance of using the marketing mix in franchising and why it is not beneficial to use broadcasting.