The Art of Franchise Marketing
In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Amber Burke, COO of Burn Boot Camp. They discuss Amber’s extensive background in fitness, the unique brand story of Burn Boot Camp, and how the company has grown to over 375 locations. The conversation explores the significance of community, the impact of data and technology on operations, and how Burn Boot Camp navigates fitness trends while maintaining a focus on member engagement and retention. Amber shares insights into the brand’s approach to product development, encompassing nutrition and merchandise, and emphasizes the importance of leadership and a clear vision for the future.
Highly organized and results-driven multi-unit leader with over 23 years of experience in the health and wellness industry. Proven expertise in member engagement, retail operations, customer experience, sales, and team leadership. Skilled in optimizing performance through strategic staff development, operational excellence, and education initiatives, driving strong profitability and reducing attrition across multiple locations.
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